The UK Advertising Standards Authority has upheld a complaint against Hutch Games Ltd, a mobile app game operator, for misleading app store listings that omitted material information regarding in-game random item purchasing, known as “loot boxes”. Sophie Stoneham and Will Deller explore the issue and provide key take-aways on the ASA ruling.
For further information, please contact:
Will Deller, Partner, Bird & Bird
william.deller@twobirds.com
