Sidley advised the book-running lead managers on the US$195 million initial public offering (IPO) of equity shares in Amagi Media Labs Limited (Amagi).
The offering marks the first IPO in India by a company operating in the broadcast and streaming advertising technology segment.
Amagi is an innovative Bengaluru-based software-as-a-service (SaaS) company that provides technology solutions connecting media companies to their audiences through cloud-native technology. As of March 31, 2025, Amagi had served over 400 content providers, more than 300 distributors, and over 80 advertisers across more than 40 countries and was identified as the largest cloud-native software solution provider in cloud playout by revenue among its identified peers in the broadcasting and streaming industry for financial year 2025. Its customers include leading global media companies such as Vevo, Lionsgate Studios, DAZN, E.W. Scripps, Sinclair Broadcast Group, Vizio, Roku, the Trade Desk, JioAds, and the Tennis Channel.
The book running lead managers comprised Kotak Mahindra, Citigroup, Goldman Sachs, IIFL Capital, and Avendus.
The Sidley team was led by Manoj Bhargava and included Rachna Talati, Dhanush Dinesh, Sarangan Rajesh Kumar, and legal assistant Sanketh Hareesh Kumar (all Singapore), with support from Nicholas R. Brown, Carla G. Teodoro, Robert M. Kreitman, Prabhat K. Mehta, Alvin Wang, and Michael H. Sliskovich (all New York) and David A. Silva and Dorcas Ong (both Singapore).
