James Lory King II is one of the few civil trial attorneys in the state of Georgia with a record that backs up his reputation: multi-million dollar jury verdicts, millions more recovered in settlements, and over two decades of experience handling some of the most serious injury and wrongful death cases in Georgia and Florida.
J.L. King, II, is the founding attorney at The King Firm, a personal injury law firm with offices in Tifton, Macon, and Griffin, Georgia. The firm handles car accidents, truck and motorcycle crashes, catastrophic injuries, workplace accidents, wrongful death claims, rideshare collisions, and child injury cases, among others.
Here’s why James Lory King II is the best PI lawyer in Georgia:
Years of Experience on the Insurance Defense Side
Before King started representing injured victims, he worked at one of the top insurance defense firms in the Southeast. He defended trucking companies, manufacturers, major retailers, construction companies, and insurance carriers.
A lot of those claims involved damages north of a million dollars. Several exceeded ten million. As lead counsel on one of those cases, he even secured a zero verdict, meaning the defense won outright, in a jury trial where the plaintiff was asking for over $18 million.
That experience is genuinely rare for a plaintiff’s attorney. He doesn’t just understand how insurance companies work from reading about it. He spent years inside that world, learning how they evaluate claims, what strategies they use to limit payouts, and what actually moves them toward fair compensation.
When he switched sides to represent injured people, he brought all of that knowledge with him.
Impressive Trial Record
A lot of personal injury lawyers settle every case and rarely, if ever, see a courtroom. King is not that lawyer. He handles multiple jury trials every year and has been doing so for years.
His clients have received verdicts exceeding $2 million and $5 million. Many other cases have settled for significant sums before reaching a jury.
Insurance companies know which attorneys will push a case to verdict and which ones will fold under pressure. A lawyer with King’s trial record commands a different kind of negotiation, one where the other side understands the risk of not settling fairly.
Licensed in both Georgia and Florida
King is licensed to practice in both Georgia and Florida and regularly takes cases in both states. That geographic reach, combined with his deep familiarity with Georgia’s civil court system and local communities across South Georgia, gives clients an attorney who understands the courts, the juries, and the region he’s working in.
He grew up in Zebulon, Georgia, on his parents’ farm. He attended the University of Georgia School of Law and received his J.D. in 2005. He and his family are based in Tifton, where The King Firm’s main office is located.
No Fees Unless You Win the Case
The King Firm operates on a contingency fee basis. Clients don’t pay attorney fees up front. If no compensation is recovered, no fees are owed.
That structure means the firm’s interests and the client’s interests are aligned from the start, and it means injured people can pursue a case without worrying about legal costs while they’re trying to recover.
Key Takeaways
- J.L. King II is one of the most experienced civil trial attorneys in South Georgia, with multiple jury verdicts exceeding seven figures and millions more recovered in settlements.
- Before representing injury victims, he spent years defending insurance companies and major corporations.
- His practice focuses on catastrophic injury, wrongful death, and serious personal injury cases in Georgia and Florida.
- The King Firm operates on a contingency fee basis.
- Offices are located in Tifton, Macon, and Griffin, with cases handled across Georgia and Florida.
