• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Conventus Law

Conventus Law

Conventus Law

  • About Us
  • Channels
    • Jurisdiction Channel
    • Practice Area Channel
    • Industry Channel
    • Business Of Law
    • Law Firms
    • Special Reports
  • Video
  • Events
  • Explore
  • Search
  • Membership
  • Conventus Doc
x
Search

More results...

Generic filters
Home » Interviews » KorumLegal Consultant: Gina Reid On How The ALSP Model Leads To Consultants Going The Extra Mile.

KorumLegal Consultant: Gina Reid On How The ALSP Model Leads To Consultants Going The Extra Mile.

September 28, 2023

September 28, 2023 by

Gina is currently Assistant General Counsel at a global tech company. Gina has more than 20 years’ experience advising multi-national corporations and private clients on intellectual property, data privacy and IT/licensing and general commercial transactions. Gina was previously a Partner and Head of IP at Haldanes, General Counsel (APAC) for Crocs Footwear and in-house consultant at Lane Crawford Joyce Group. Gina is qualified in Hong Kong SAR and England and Wales. 

Hi Gina! Can you tell us a little about the work you are currently doing / have been doing? 

I am currently Assistant General Counsel at a global tech company. I advise the Hong Kong team on government tenders and internal compliance policies. I am also involved in drafting and negotiating master IT service agreements relating to sales of professional IT services and software licenses. 

Tell us a little bit about your previous in-house or consultant roles that you have done in the past 

I was a senior consultant at Lane Crawford Joyce Group, advising the business teams on a full range of legal issues, including drafting and negotiating retail and distribution agreements and licensing arrangements. I also managed the group’s IP portfolio. I was General Counsel (APAC) of Crocs Footwear, also advising on a full range of legal issues, including drafting and negotiating retail, distribution and manufacturing agreements as well as property tenancies in APAC. I also put in place a comprehensive anti-counterfeiting program for APAC and was involved in crisis management relating to escalator safety, including travelling to different jurisdictions to meet with government officials. 

What’s the most rewarding assignment you’ve ever had and why?

I have been working closely with the business team at a technology company to transition and integrate a local subsidiary which the group acquired around 18 months ago. 50 plus sales agreements and master service agreements needed to be reviewed and renegotiated with around 10 clients to comply with the group’s internal contract policy. I have enjoyed working with the business team and I am proud to say that we have built a strong relationship and it has been a valuable experience discussing and negotiating with customers.  

As an experienced NewLaw/ ALSP consultant, where do you see NewLaw/ ALSP fitting into the matrix of the legal sector and how have you seen it evolve?

Following Covid and many professionals’ families relocating back to their home countries at short notice, the ALSP consultancy model offers a great alternative and flexible way for lawyers. I truly believe that if one’s work environment fits in with their family life, one is more motivated and willing to make an extra effort in their professional jobs in exchange for greater flexibility to work remotely and to manage one’s time. For clients, I believe hourly rates are outdated and clients should insist on pre-agreed fixed fees so that they can more effectively manage their legal budgets. Also, having the option to engage a consultant at pre-agreed rates and hours/days, gives clients access to high calibre lawyers without taking on new headcount or paying high hourly rates.

What trends do you expect to see in the legal services industry in the next 5 years? 

I see a continued increase in the ALSP consultancy model – more lawyers becoming consultants and more clients engaging consultants. The model is well established and well received by clients in US, UK and Australia. I see the trend growing in Asia too.

Your favourite tune? And why? 

This is difficult as I love a range of music. I grew up with 80s and 90s rock and pop music but I do love Harry Styles so I will say “Late Night Talking”. Harry is a great musician but also a good role model for our younger generation (me being a mother of twin teenagers).

KorumLegal is a boutique legal consultancy committed to providing value innovation in legal service delivery. The legal services industry is continuing to change with ‘NewLaw’​ – and clients are seeking more innovative and cost-effective solutions without compromise on experience and quality

Primary Sidebar

PRESS RELEASES

  • Bird & Bird Recognised As Most Active Clean Energy M&A Adviser For Ninth Consecutive Year. 8 June 2026
  • Czech Republic – Bird & Bird’s Czech Transactional Team Assists On A Major Cross-Border Acquisition In The Automotive Component Sector. 8 June 2026
  • Appleby Advises Eldorado Drilling On $257.6 Million Acquisition Of Vantage Drilling International Ltd. 8 June 2026
  • Appleby Advises Titan Acquisition Corp. In Its USD1.145 Billion Definitive Business Combination With Openpayd 8 June 2026
  • Kimberly Belle Diet’s Article Featured In Philippine Law Journal. 8 June 2026

NEWS FEED

    June 8, 2026

    Malaysia – Fixed Term Contracts and the Limits Of Transfer Clauses Through The Lens Of The Civil Courts.

    June 8, 2026

    Navigating The Structural Reset: The Legal Evolution Of Hong Kong Commercial Real Estate In 2026.

    - Simon Reid-Kay - Simon Reid-Kay & Associates,
    June 8, 2026

    EU Strategic Roadmap For Digitalisation And AI In The Energy Sector: Key Actions And Business Implications.

    June 8, 2026

    Privileged Position: Navigating Legal Professional Privilege In Hong Kong.

    June 8, 2026

    Cayman Islands – Gatekeepers In Focus: From CARA To LSSA – Cayman’s New AML Supervisor For Lawyers.

    June 8, 2026

    Hong Kong – Court Of Appeal Upholds Decision To Shut Down Derivative Action In Insolvency Context.

    June 8, 2026

    Future Shock: The Essential Requirement Of The Human Mind In The Age Of AI.

    June 5, 2026

    Assessing Mutual Agreement Procedure In Indonesia.

    June 5, 2026

    Current Energy Supply In Malaysia.

    June 5, 2026

    UK – Data Protection Complaints: New Legal Requirements And Recommended Actions.

Footer

Conventus Law
  • Linkedin
  • Twitter
  • Facebook

CONVENTUS LAW

  • About Us
  • Explore
  • Video
  • Events
  • Contact Us
  • Jurisdiction Channel
  • Practice Area Channel
  • Industry Channel
  • Law Firms
  • Business Of Law
  • Special Reports

OTHERS

CONVENTUS DOCS
CONVENTUS PEOPLE

Room 1601, 16th Floor,               Wing On Centre, 111 Connaught Road Central, Hong Kong

social@conventuslaw.com

Terms of use | Privacy statement © 2026 Conventus Law. All Rights Reserved.