1. Hi Richard, tell us the story behind Juro.
Of course! Basically, we started Juro to help the world agree faster.
I was a corporate and M&A lawyer at a large firm who spent countless hours doing mundane and routine work on contracts. It seemed like a process that hadn’t been improved much by automation, and so many contract tasks could be done faster and more cheaply. I co-founded Juro in 2016, setting out to build a flexible, collaborative platform that anyone could use to process a legal contract end-to-end in their browser.
Fast forward 8 years and we have helped our customers process over 2 million contracts in more than 85 countries. Some of the world’s fastest-growing businesses, like Deliveroo, Remote, and Trustpilot, have relied on Juro to help them streamline routine contracts at scale across multiple years of their growth.
We’re proud to have helped these companies, and many more across the globe, collectively save millions of hours on low-value work, accelerate deal closing times by more than 75 per cent, and keep track of contract renewals worth billions of dollars.
2. What are the services or products that Juro provides?
Modern legal teams don’t have the bandwidth to handle every single contract task themselves – however, business teams don’t want to work in legacy CLMs or across disjointed tools.
This is how Juro is different. We embed automation and AI in the tools business teams use every day, so they can easily agree and manage contracts end-to-end. Lawyers can use our uniquely flexible platform to stay in control and on top of their work – even as contract volumes increase.
We’ve already taken strides to incorporate generative AI into our workflows. AI Assistant is helping customers draft, summarise, and review contracts, while AI Extract extricates complex information and details from third-party agreements. Beyond simply integrating AI features, we are also structurally reimagining CLM for the AI era.
Our vision is to be the first truly intelligent contract automation platform. The key to this is not only building an AI-native platform, but also creating tools that accelerate collaboration between lawyers and the business teams they support.
3. How does the above optimise the daily operations of an in-house legal team/ law firm?
One of the key blockers that stop legal teams from implementing technology is that it requires colleagues across the business to change how they work. Instead, Juro meets users where they are. To minimise change management and set up legal teams for success, we focus on two differentiators:
- Embed contracting everywhere
Juro enables sales reps to produce and manage contracts end-to-end in their CRM, such as Salesforce or HubSpot. Colleagues can create or upload contracts in Slack. The best end-user experience is one that seamlessly slots into their daily workflows, instead of introducing something they don’t like just to accommodate legal.
- AI-native workflows
AI shouldn’t be a bolt-on feature and shouldn’t come at an additional cost. We give customers AI capabilities right where they need them in the contract workflow – whether that’s redrafting a clause instantly or tagging incoming contracts and triggering automations based on what they say. This means legal teams can scale their work without increasing headcount. Business teams can handle most of the tasks while keeping legal in control.
4. What do you believe will be the most significant change in how in-house legal teams use technology in the next 10 years?
Legal teams aren’t generally growing – that’s what we’ve heard loud and clear from interviewing 160 lawyers for our annual State of In-House report. At the same time, GCs are under pressure from CEOs and CFOs to do more with less, and to try using AI before making a case to increase headcount. The message is clear: use technology to scale, or risk getting left behind.
AI doesn’t just offer a productivity boost; it redefines the entire value model for legal. For over a century, the unit of value has been time – billable hours. But AI swings a wrecking ball at that model. If an LLM can perform a task 80% as well, in seconds, and for a fraction of the cost, why would anyone pay hundreds of dollars an hour for the same output from a human?
We believe this is not a threat – it’s an opportunity. With AI handling the repetitive, mundane work, lawyers are freed up to focus on the high-value, strategic problems that actually require their judgment. This shift means legal teams can massively increase their leverage without adding headcount. It also challenges the idea of what constitutes ‘legal work’ at all. Tasks that once had to go through legal can now be handled directly by business teams, supported by AI, without ever hitting a lawyer’s desk.
It’s an exciting moment. If we get it right, the legal experience for end-users could be completely transformed for the better.
KorumLegal is a boutique legal consultancy committed to providing value innovation in legal service delivery. The legal services industry is continuing to change with ‘NewLaw’ – and clients are seeking more innovative and cost-effective solutions without compromise on experience and quality
