Practice Areas

 

• Intellectual Property
• Competition Law & Antitrust
• Personal Data Protection & Privacy Laws

 

Languages

 

• English,
• Malay

 

PRACTICE

 

Advises on the protection, maintenance and enforcement of Intellectual Property (IP) rights including IP related agreements, trademark prosecution, trademark searches and registrability, trademark opposition and rectification proceedings, copyright, patents and industrial design. Jyeshta has also advised and acted on IP transactional issues such as licensing, franchising and commercial contracts. She also handles cases relating to consumer laws, advertising, franchising, sponsorship, merchandising, media, consumer protection, domain names and regulatory approvals for food and drugs. She also assists with IP enforcement through relevant government agencies.

 

Jyeshta also advises on competition laws, including the interaction between competition and IP as well as Data privacy laws and compliance issues relating to the collection and use of personal data including review of data protection notices.

                                                                                                       

QUALIFICATIONS

 

• B.Sc (Hons) Law and Chemistry, University of Keele, UK
• Barrister-at-Law, Lincoln’s Inn
• Advocate & Solicitor, High Court of Malaya
• Registered Patent Agent
• Registered Trademark Agent
• Registered Industrial Design Agent

 

ADMISSIONS

 

• England & Wales (1995)
• Malaysia (1997)

 

PROFESSIONAL MEMBERSHIPS

 

• Malaysian Bar
• IP Committee of the Malaysian Bar Council
• International Bar Association (IBA)
• Malaysian Intellectual Property Association (MIPA)
• Asia Patent Attorneys Association (Malaysia Group)
• Non-Traditional Trade Mark Committee of the International Trade Mark Association (INTA)

 

PUBLICATIONS

 

• IP during Challenging Economic Times –Asia IP (2017)
• Business Brief – World Trademark Review (2015 and 2016)
• Industrial Design Protection – Asia IP (2013)
• Competitive Changes (Competition Act) – Asia IP (2011)
• Aiming for an Innovation Economy – Managing IP (2011)

 

AWARDS & RECOGNITION

 

• Asialaw Leading Lawyers (2017 – 2019) – “Leading Lawyer” in Competition & Antitrust and Intellectual Property
• Asia IP Experts (2015 and 2017) – “Leading lawyer” for Trademark and Copyright
• The Legal 500 Asia-Pacific (2020) – “Recommended Lawyer” in Intellectual Property
• Who’s Who Legal (2019) – “Global Leader” in Trademarks
• World Trademark Review (2013 – 2020) – “Recommended Individual” in Prosecution and Strategy