We are pleased to present Ad Regulation in the UK: Herbert Smith Freehills Guide to Engaging with the ASA, designed to provide clear and practical insights for organisations navigating the evolving landscape of advertising regulation in the UK. This guide is particularly timely given the ASA’s heightened focus on combating greenwashing and its innovative use of AI to enhance advertising monitoring.
Topics covered include the role of the ASA in enforcing the Advertising Codes, the ASA’s current focus areas, such as environmental claims, and the complaint and investigation processes.We also explore potential sanctions for non-compliance and how to challenge ASA decisions.
In light of the ASA’s proactive stance and short deadlines for advertiser responses, understanding this regulatory framework is critical for advertisers across all sectors, enabling them to engage effectively with the ASA and avoid pitfalls.
