On 2 September 2024 Joseph Cheng will be joining Appleby as the new Head of Marketing and Business Development, Hong Kong and PRC.
Prior to joining Appleby, Joseph spent seven years in the Boston and San Francisco offices of leading US law firms, ultimately leading the Northern California Business Development Team which supported more than 300 lawyers in the Bay Area and was responsible for introducing a number of firm-wide initiatives.
In his role at Appleby, Joseph will be responsible for overseeing the business development plans for Appleby in Hong Kong and Mainland China and will work closely with the Asia Managing Partner to execute the continued growth strategy, which has seen Appleby report three successive record years in Asia, notwithstanding the difficult market, and announce the upcoming launch of Appleby Global Services (Shanghai).
Commenting on the hire, Asia Managing Partner David Bulley said: “Joseph’s hire is part of our continued expansion plan and investment in Asia. I’m delighted to be bringing in someone of his experience, gained at two of the world’s leading law firms, to help drive forward our business development strategy.
“In the coming months we will be looking to continue our growth in Hong Kong and Mainland China and this requires us to employ not only leading offshore partners and fee earners but also non-legal staff who have the drive and vision to help us execute our strategy. I have no doubt that Joseph will add significant value to our business development offering and the fact that, as an offshore firm, we have been able to hire someone of this calibre shows the ambitious plans that Appleby has as the leading offshore firm in Asia.”
