On June 27, 2023, Viva Goods Company Limited (“Viva Goods” or the “Issuer”, stock code: 0933.HK) transferred its listing from the GEM to the Main Board of the Hong Kong Stock Exchange (the “Transfer-of-Listing” or the “Project”).
Viva Goods is a multi-brand operator engaged in (1) the design, development, promotion and sales of casual clothing and footwear under such brands as Clarks, Bossini, Bossini.X, LNG and Amedeo Testoni; (2) the operation of sports parks and centers under the brand Li Ning Sports Park, and skating rinks under the brand All-Star Ice Skating Club; and (3) the provision of marketing services for the sponsors of Chinese sports events and the management of esports clubs such as LNG Esports, (one of the main esports clubs in the League of Legends Pro League).
JunHe has served as the PRC legal counsel to the sole sponsor in the Project, i.e. Nomura Securities, since May 2022. During the listing, Viva Goods completed the acquisition of Clarks, resulting in its effective shareholding in Clarks reaching 51%. Within a very tight schedule, JunHe conducted comprehensive PRC legal due diligence on the Issuer, reviewed and revised the prospectus and other listing-related application and offering documents, issued Chinese legal opinions to the sponsor, and helped the sponsor respond to feedback from HKEX on issues related to PRC laws and regulations. Ultimately, the application by Viva Goods for the Transfer-of-Listing was approved by HKEX. With its rigorous and efficient legal services and detail-oriented and professional expertise, JunHe’s team won unanimous recognition and high trust from the Issuer, the sponsor and the other intermediaries.
The JunHe team was led by partners WANG, Yi, SHANG, Shiming (George) and Chen, Yijia. The Project was primarily undertaken by partner Chen, Yijia, with support from partner ZHOU, Fang for the internal review.