Commercial law firm Hill Dickinson has advised tech consultancy hedgehog lab on the acquisition of app developer Netsells following a multimillion-pound investment.
Newcastle-based hedgehog lab received the backing of private equity investor BGF in a £6.3 million deal that facilitated the exit of previous investors Maven Capital Partners and helped finance the Netsells acquisition. York-based Netsells, which currently employs a team of 40 developers, designers and strategists, will now be rebranded as hedgehog lab, led by current chief executive Sarat Pediredla alongside a new executive board.
Hedgehog lab and Netsells were advised by Matt Noon (partner and head of Liverpool office) and Elan Iorwerth (partner) of Hill Dickinson’s Liverpool Corporate team.
Commenting on the deal, Matt Noon said: “It was a pleasure to advise the various stakeholders on the legal aspects of this deal and help achieve a successful outcome for all involved.
“While the legal side of multi-million pound transactions can often be lengthy and complex, it’s our job to anticipate the steps required and to guide our clients through them. We’re delighted to have helped conclude this deal to expand the hedgehog lab footprint and geographical reach.”
Hedgehog lab chief executive Sarat Pediredla added:
“Matt, Elan and the overall Hill Dickinson team led on what was a seamless process from start to finish. Their expertise and professionalism was second to none. Completing the BGF investment was a critical transaction for us and the clarity and consciousness in which Hill Dickinson communicated each of the commercial and legal issues to a complex set of stakeholders was impressive.”
Hedgehog lab was founded in 2007 and works with high profile brands including Aviva, Deliveroo and Tesco. The company also operates hubs in the US and Bulgaria.
Hedgehog and Netsells were advised by Cowgills on the corporate finance and tax side.
