16 February, 2016
The CSC New gTLD Utilization Report is designed to update digital marketers and their peers in legal and IT about how new gTLDs are being adopted. We examine how .brand domains are being used and how effectively the top new generic TLDs are penetrating the AlexaTM top one million websites (a potential indicator for TLD utilization).
The latest edition of CSC’s New gTLD Utilization Report shows .brand launches continuing to pick up speed, more new gTLDs climbing up the Alexa rankings and some interesting examples of new gTLDs in use. We also take a closer look at the .bank extension.
In our latest report, we also look at:
The number of active .brands and those already making the Alexa Top 1M
The number of generic new gTLDs in the Alexa Top 1M
The “suspicious” new gTLDs in the Top 10
Interesting examples of utilization in both generic TLDs and .brands
The performance of .brands in search
An alternative look at the Top 10 generic new TLDs with CSC’s New gTLD Utilization Indicator
Do you need advice on your .brand?