23 January, 2018
Corporate branding is essentially the practice of promoting the name of a corporate entity as a brand in the larger sense as opposed to promoting a trademark in respect of a specific set of goods or services.
With today’s multiplicity of trademarks in the form of brands, sub-brands, product/service-specific brands or businesses within a business, the true worth and identity of a corporate brand may get diluted.
For the full article, please click here.
For further information, please contact:
Dheeraj Kapoor, LexOrbis
mail@lexorbis.com
