9 January, 2018
PT Barnum, an American showman, is believed to have said “there’s no such thing as bad publicity”. In the past few years, this seems to have become a mantra for businesses.
While most advertisements reflect the desire to outshine rival products, there has been a recent trend of crossing the invisible line between puffery and disparagement.
A clash recently arose between two giants in the fast-moving consumer goods sector. A suit filed by Hamdard Group against Divya Pharmacy seized the attention of the public and media, alike.
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Raashi Jain, LexOrbis
raashi@lexorbis.com
