21 June, 2019
World’s first trade secret was use a forceps for delivery. It is not surprising but true that the invention of forceps delivery was kept as a family secret for almost 100 years by the Chamberlain’s family.
But this never turned into a brand value as it was not marketed. It is true that the real inventor of the Coca – Cola formula was John Pemberton but he was unable to make it as world’s most selling soft drink beverage.
The formula of Coca-Cola on the other hand remained a secret of the Candler family which was turned into a class of billion Dollar brand IP asset by Asa Griggs Candler through his innovative ideas and marketing tactics.
Trade Secret: ‘Property right’ or ‘Relationship’ dispute’! by DPS Parmar. For the full article, please click here.
For further information, please contact:
Manisha Singh, Partner, LexOrbis
manisha@lexorbis.com
