Corporate/M&A
Bursa Malaysia launches Shares2U to attract retail investors
On 22 May 2025, Bursa Malaysia Berhad (“Bursa Malaysia”) has launched Shares2U, a securities transfer scheme which allows Participating Organisations (“POs”) to incentivise retail investors with eligible Bursa Malaysia-listed shares as part of their marketing initiatives.
POs, through Shares2U, can reward investors with selected shares when investors perform specific actions, such as opening a Central Depository System (“CDS”) account, depositing funds, or executing trades, thereby boosting investor acquisition and retention.
This initiative aims to boost participation across various investor profiles by encouraging new investors, motivating existing investors to reactivate dormant accounts, and rewarding active investors. Brokers can create dynamic, valuedriven campaigns beyond conventional marketing strategies, thereby enhancing customer interaction digitally.
