On 21 June 2024, the HKMA welcomed the launch of the revised Code of Practice on Person-to-Person Marketing Calls (“Code”) issued jointly by the Hong Kong Association of Banks (HKAB) and the DTC Association (DTCA) to provide guidance to AIs.
The latest enhancement imposes a limit on the frequency of person-to-person marketing calls to the same telephone number to no more than three calls per calendar week. Other key revisions to the Code include guidance on (i) confining call hours to 9:00 am to 10:00 pm; (ii) providing clear caller identity and call purpose to called parties; (iii) handling requests to unsubscribe from marketing calls; (iv) controls over collection of information from called parties and arrangements for any subsequent meetings; and (v) mechanisms for handling complaints. On 21 June 2024, the HKMA welcomed the launch of the revised Code of Practice on Person-to-Person Marketing Calls (“Code”) issued jointly by the Hong Kong Association of Banks (HKAB) and the DTC Association (DTCA) to provide guidance to AIs.
For the press release, please see here. To access a full copy of the Code, please see here.
