Bird & Bird has advised Airbnb on its new multi-year partnership with WSL Football, which will see Airbnb become the official accommodation and unique experiences partner of the Barclays Women’s Super League. As part of the partnership, Airbnb is launching a £1 million Airbnb Player Accommodation Fund to provide short-term accommodation for all players relocating during transfer windows.
The deal reflects the growing interest in women’s sport, which is developing its own commercial ecosystem, attracting diverse investment and commanding serious attention from sponsors worldwide. Airbnb’s partnership with WSL Football builds on its broader commitment to women’s football globally, including its role as Official Supporter of the FIFA Women’s World Cup 2027.
The Bird & Bird team advising on the transaction included Will Deller (Commercial, Partner) and Georgie Twigg MBE (Commercial, Senior Associate).
Georgie Twigg MBE, Co-Head of Women’s Sport at Bird & Bird, commented: “We are thrilled to have supported Airbnb on this exciting partnership with WSL which not only sees them become a partner to the Barclays Women’s Super League but also provides support for players in the transfer windows through a £1million Airbnb Player Accommodation Fund.”
