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James Godefroy explains on Business Reporter how businesses can protect themselves against counterfeiting on e-commerce platforms.

The counterfeiting industry is growing, with Europol estimating that illegal counterfeit goods represents as much as 2.5% of world trade, or approximately $461 billion in total. Almost all global retailers are at risk of counterfeiting, with luxury goods producers a particular target.

It is difficult for businesses to know where to begin when confronted with the threat of counterfeiting. The best form of defence is preparedness, and there are a number of steps businesses can take in partnership with an IP law professional or team, to build a robust brand protection strategy…

Read the full article here. 

WRITTEN BY

Rouse
For further information, please contact:

James Godefroy – Deputy Enforcement Head, Rouse
jgodefroy@rouse.com

Biography

James is the Deputy Enforcement Head based in our Guangzhou office advising on brand, digital content protection and enforcement programmes.

Since James moved to China in 2015, his focus has been on protecting IP rights on both the Internet and in the brick and mortar world.  He led the Online Team from September 2016 until June 2018 and is now co-head of the China Enforcement Group.

He has worked closely with a range of businesses, from start-ups to multinationals, in industries ranging from luxury goods, apparel, FMCGs, pharmaceuticals, electronics and software.

James’ practice areas are online/offline enforcement programmes, anti-counterfeiting, intelligence and evidence gathering, dispute resolution, litigation management, online monitoring and takedown, domain name recovery, trade fair enforcement and customs protection measures.

He has represented clients in mediations before the Chinese authorities and engaged in lobbying activities in support of foreign rightsholders in China.

James also advises clients on their China market entry strategy and the use of blockchain technology to secure evidence for IP disputes.

James joined Rouse in 2013 from his earlier role at a computer games company, where he was responsible for licensing IP assets to use in console games.

In addition to his extensive work with brand and digital content owners, James is also experienced in protecting and leveraging patents, designs and utility models.

Qualifications

  • CopyrightX, Harvard Law School
  • Certificate in Innovation and Intellectual Property Protection, Chongqing University of Technology
  • Intellectual Property Law LLM, University of Manchester
  • Law LLB, Lancaster University

Personal Interest

  • Gaming, fell walking, reading science fiction and drinking real ale.

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