11 February, 2019
A strategic review starts with an evaluation of your own business. This is not an easy task. It can be very hard knowing what to cover in that evaluation (what should we include, leave out, how deep should it go?) and to do it impartially. No one like critiquing themselves, especially if they know it may uncover issues outside their comfort zone that they would rather not deal with. Of course, as well as looking at the internal strengths and weaknesses of your firm, you also need to consider the external threats and opportunities and how you are going to mitigate or exploit those.
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