Imagine a customer walking into a clothing store. She browses the racks, selects a few items, and asks the sales associate for a dressing room. She walks into the dressing room and tries on the clothes. Then she heads to the counter, pays for some of the items, and leaves.
We take for granted—because it’s so obvious—how much information is transferred from the customer to the company in this very normal situation: her height, weight, clothing preferences, credit card number, and bank account information.
Read the complete article in Retail in the Metaverse and Beyond.
For further information, please contact:
Kristin J. Madigan, Partner, Crowell & Moring
kmadigan@crowell.com
