International law firm Bird & Bird has advised the L’Oréal Group in relation to a long-term, exclusive beauty partnership with JACQUEMUS, further solidified by a minority investment supporting their independent development.
Founded in 2009 by Simon Porte Jacquemus, the independent, Paris-based brand JACQUEMUS is an independent fashion house with over 300 employees, well known for its exploration of storytelling. Fueled by a strong and innovative digital-first approach, JACQUEMUS has successfully expanded into retail, establishing an experiential physical universe.
Building on this successful brand expansion, JACQUEMUS will now write its beauty chapter together with L’Oréal Luxe.
The L’Oréal Group was advised by Bird & Bird on the corporate and intellectual property aspects of its exclusive beauty partnership and minority stake investment, with a team composed of Emmanuelle Porte, partner, and Elodie Vardon, associate, for corporate aspects, and Anne-Charlotte Le Bihan, partner, and Eva Kessi and Alexandra Schellino, associates, for intellectual property aspects.
Bird & Bird also conducted the legal due diligence for this transaction on behalf of the L’Oréal Group, with the above teams for corporate and intellectual property aspects; in commercial law, Alexandre Vuchot, partner, and Eva Bibal, associate; in IT, Stéphane Leriche, partner, and Pauline Pilain, associate; in real estate law, Virginie Estéoule, counsel, and Alizée Planche, associate; in financing, Jessica Derocque, partner, and Orane Mikolajayk, associate; in data privacy, Ariane Mole, of counsel, and Oriane Zubcevic, counsel; in employment, Chris Ivey, partner, and Sam Durand, associate.
The L’Oréal Group was advised internally by Arnaud de Rochebrune, Legal Director M&A, licenses and Financing; Sabine Vermelle, Legal Manager M&A; and Fernanda de Sa Fagundes, Legal Director L’Oréal Luxe.
JACQUEMUS was advised by Gide Loyrette Nouel, with Jean-Francois Louit, partner, Elise Bernard, counsel, and Thaïs Renondin de Hauteclocque, associate, for corporate aspects, Paul de France, partner, and Charles Ghuysen, associate for tax aspects, and Raphaëlle Dequiré-Portier, partner, and Ludivine Meissirel-Marquot, associate, for intellectual property aspects.
